Its a no brainer – video content can enhance your website, and keep your viewers engaged for longer.
But which “type” of video is right for YOUR business?
I have put together the top ten ideas for the different types of online video for business websites. All the videos in this post have been filmed and produced by Me!
1. A Personal Introduction
People engage with real people. Your personality is now crucial for your busines succeess, so consider a short “introduction” video of yourself.
2. Professional Website Presenter
In the corporate world where professionalism is crucial, then use a trained actor to deliver your message.
3. Product Demonstration
If you sell products in your business, then a simple demonstration video is far more effective than photos and text descriptions.
4. Client Testimonial/Client Case Study
Your satisfied customers or clients can sell your products or services far more effectively than you can ever do!
5. Deliver A Presentation
A video of your presentation will encourage more people to book you. You could train and educate people by hosting your “whole presentation”, or create a “teaser” video to use a promotional tool.
6. Business Premises Tour
Moved into a new and improved business premises? then a Business Premises video tour is an excellent choice for a website video.
7. 3D Motion Graphics
Bring your 2D images into the world of 3D and you will have a whole new refreshing way of showcasing your services or deliver your message.
8. Recording an Event
A video of an event, captures the moment in motion. It can record peoples thoughts and feelings much more than a photo can ever do and give you a lasting memory to share with your viewers forever.
9. E-Learning/Online Training
Screencasting is the term used for recording of your computer screen. If you have a complex software package, or some killer tips and tricks to show people, then this type of video is a MUST for your business.
10. Tourism/Holiday Destination Video
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A great article Phil and you’ve included some very well demonstrated hints and tips. You have finally convinced me about this “video blogging” malarkey and I think I’ll be doing some of this in 2010. My only concern is that video blogging seems very expensive. For example, I’d need to buy a camera, some software to edit and title my films, and have lots of technical knowledge and oodles of spare time to create them and post them into my SuperBlog. I’m hoping you’ll soon be releasing some tutorials in the not too distant future that show us what we need to do and learn so that we can get started!
Thanks for the comment Ian. The simplest solution I’ve seen out for video blogging is “The Flip Cam”. It’s full H.D and allows you to upload directly to YouTube. For simple talking head style video blogging you can’t go wrong! I will definatley do some tutorial videos next year, that will be great fun!